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Articles
Affiliate Marketing – The Power of Payments
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Impacts and Pitfalls of Affiliate Marketing
Affiliate marketing has the potential to make a lot of money. But using the wrong affiliate can expose you and your Merchants to increased risk. Read for a breakdown of the impacts and pitfalls.
Drive Meaningful Revenue with Affiliate Marketing
Affiliate marketing is one of the most powerful, and sometimes, most misunderstood marketing strategies. When optimized, it can provide unparalleled opportunities for Merchants.
FAQs
Q: What is a MCC?
A Merchant Category Code (MCC) is a four-digit number that indicates a merchant’s line of business, along with the types of goods or services the merchant
Q: What is an acquirer?
An acquirer, or an acquiring bank, works directly with merchants to ensure timely processing and payments of credit card transactions. Acquirers also oversee compliance with
Q: What is a representment?
A chargeback occurs when a consumer disputes a charge on their credit or debit card, and a representment is the merchant’s opportunity to counter the