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Affiliate Marketing – The Power of Payments
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Last year, Mastercard cited that 75% of fraud experienced by digital businesses can be directly linked to first-party fraud.
It’s no wonder that friendly fraud is one of the most talked about subjects at conferences we’ve attended this year (ASW2024, MRC Vegas, and Transact). That’s because Visa has been actively updating and implementing parameters to catch fraudulent disputes before they become chargebacks. And Mastercard is nipping at their heels, gearing up to release their own new set of protocols for 1st party fraud in October.
Let’s dig into the big changes that Visa has made in 2024…
Everyone profits when the Payments Ecosystem is healthy—especially the Card Brands.
MRC has connected that fraud rates have a direct correlation to decreased authorization bank rates. Because of this, you’ll see banks tighten their fraud filters and decline more merchant accounts that are deemed ‘high-risk.’ This can result in Merchants losing potential revenue from legitimate purchases and increased customer acquisition costs.
For Visa, implementing and refining an answer for ‘what is fraud,’ and providing the procedures to prove the validity of a transaction, can help decrease the overall number of disputes that become chargebacks. That means less time and resources spent on overseeing a chargeback or arbitration case. It also means that Merchants are spending less on fees and staying healthier for longer.
Visa fights friendly fraud with a handful of services, tools, and protocols that run behind the scenes. These services verify that each-and-every Visa transaction follows defined parameters. When assessing friendly fraud, they’re using the following:
What’s ‘Dispute Condition 10.4?’
Dispute Condition 10.4 is a Visa chargeback reason code for ‘Fraud’ or ‘Other Fraud: Card-Absent Environment.’ It indicates a fraudulent transaction that the cardholder doesn’t think they should pay. This reason code can be difficult to work with, especially in a Card-Not-Present environment, since it’s difficult to prove what’s accidental or intentional.
Every Card Brand has its own set of guidelines, procedures, and tools for managing first-party fraud. Visa might make it possible to better filter out fraudulent actors, but navigating the ever-changing landscape as a Merchant can feel impossibly limiting.
What if I told you that Slyce360 simplifies payments? Slyce360 alerts Merchants to rising payment issues and provides comprehensive gameplans for how to attack the growing problems. Best of all, changing thresholds and Brand rules are baked into the tool!
Talk to your Payment Service Provider today about the power of Slyce360.
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Affiliate marketing has the potential to make a lot of money. But using the wrong affiliate can expose you and your Merchants to increased risk. Read for a breakdown of the impacts and pitfalls.
Affiliate marketing is one of the most powerful, and sometimes, most misunderstood marketing strategies. When optimized, it can provide unparalleled opportunities for Merchants.
Seize the opportunity in the CNP RP space