Affiliate Marketing – The Power of Payments
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Acquirers, like other players in the payments ecosystem, make money through facilitating transactions—the more risk, the larger the margin. But it isn’t always as simple as underwriting every Merchant, it’s more of a balancing act. And that balance can be guided by 4 areas of risk. Let’s unpack risk and what that means for Merchants…
Acquirers follow strict guidelines set by regulating bodies and Card Associations. Like a Merchant, when an Acquirer breeches their compliance thresholds, they can be fined, see hikes in prices, or potentially lose relationships with Card Networks. Acquiring risk can be broken down into reputation, regulation, compliance, and litigation.
Examples of reputational risk can be a Merchant’s brand integrity, previous misconduct, and media scrutiny.
Examples of compliance risk can include high chargebacks, sanction violations, and poorly managed tax and accounting records.
Risk is the reason getting underwritten for a Merchant account is difficult, time consuming, and expensive. And once underwritten, Merchants are then onboarded, which includes more agreements and training for fraud prevention, chargeback reduction, regulations, data security and more.
Barrier to entry might sound negative, but it can also be a net positive in the long run. Strict thresholds and enforced risk profiles can mean a safer payments ecosystem. They help remove bad actors, reduce fraud in the marketplace, promote safer transactions, and even reduces chargebacks.
Once a Merchant is onboarded, it can be only a matter of months until they start breeching compliance thresholds—especially with high-risk Merchants in a volatile industry. This is terrible for everyone involved. Merchants have to find a new Processor, which becomes harder and more expensive once dropped. And Processors lose their stream of recurring revenue.
That’s where Slyce360 comes in.
Slyce360 acts as a force multiplier for your underwriting department.
It runs behind the scenes, letting you easily track growing payment trends in your portfolio of Merchants. If Issues start becoming problems, Slyce360 drills into the root causes, and generates prescriptive action plans.
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Affiliate marketing has the potential to make a lot of money. But using the wrong affiliate can expose you and your Merchants to increased risk. Read for a breakdown of the impacts and pitfalls.
Affiliate marketing is one of the most powerful, and sometimes, most misunderstood marketing strategies. When optimized, it can provide unparalleled opportunities for Merchants.
Seize the opportunity in the CNP RP space