Affiliate Marketing – The Power of Payments
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Acquiring banks (Acquirers) play a key role in enabling modern payments processing. Acquirers offer the services required for Merchants to process debit and credit cards, and accept the liability of payment, refunds, reversals, and chargebacks. They’re the middlemen that keep Merchants compliant with Card Association requirements and smooth the flow of data with payment networks.
Acquirers make money by charging Merchants a service fee. Service fees are usually blended into the Merchant pricing, which includes all the other fees associated with processing a payment. Therefore, the more transactions that get processed, the more revenue they generate.
Onboarding higher risk Merchants offers the opportunity to increase revenue by charging higher fees—the difference can be more than 3% on each transaction. The types of Merchant risk acquirers look at are litigation, compliance, reputation, and regulatory. That’s why when underwriting a Merchant, Acquirers will often increase prices depending on:
The cost of underwriting new Merchants isn’t cut-and-dried. Once underwritten, the Acquirer assumes liability of chargebacks, disputes, fraud and compliance. So, knowing each Merchant inside-and-out is not just recommended. It’s necessary.
The riskier the business, the higher the margins. But the riskier the business the more time and the more oversight that’s required. Merchant Acquirers need to look closely at chargeback ratios, products/services of concern, turbulent finances, and shared Merchant accounts. Once onboarded, keeping those risky Merchants compliant and healthy is where the biggest margins can be found.
Know Your Customer (KYC) is a standard used in the financial industry to verify risk. It’s used to prove that business is legitimate, and to prove that products and services rendered are legal.
The Acquirer and Merchant relationship is symbiotic. The easiest way for an Acquirer to increase revenue is to bring on more Merchants and ensure the growing portfolio remains healthy. But bringing on more Merchants is easier said than done, especially when underwriting more risk.
Acquirers might start offering new products that increase risk profiles. Maybe a risker category leads to an influx of chargebacks. Or current chargeback mitigation tools aren’t working correctly.
There are many underlying causes that can decrease Merchant health.
That’s where a tool like Slyce360 comes in. It increases Merchant lifespan up to 2x and more.
Slyce360 gives your Risk Department the tools to continuously monitor Merchant health, see red flags as they happen, and generate plans of action.
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
Affiliate marketing has the potential to make a lot of money. But using the wrong affiliate can expose you and your Merchants to increased risk. Read for a breakdown of the impacts and pitfalls.
Affiliate marketing is one of the most powerful, and sometimes, most misunderstood marketing strategies. When optimized, it can provide unparalleled opportunities for Merchants.
Seize the opportunity in the CNP RP space